Amazon launched a pre-emptive strike on the tablet market on Wednesday by announcing the Kindle ‘Fire’, doubtless named for its shot across the bows of Apple’s iPad and priced to cut the groud out from under any competition.
Photo Courtesy of ZDNet.com
At just $199 the Fire strategy is effectively a ‘Trojan Horse’ for online sales. In a brilliant marketing move Amazon know that, with Fires nestling in a few million homes, the sales bonanza in extra Amazon goods and services won’t be far behind. The timing is good, with students returning to their studies and a nice run up to the holidays. The Fire should also be great news for mobile professionals needing to access hot presentation slides on the move. We can smell the smoke from here!
