In 2014, marketing teams will spend $135 billion on new marketing collateral. That's a lot of money, time, energy and effort! With the ability to demonstrate the ROI on marketing expenditure coming into ever sharper focus, the pressure will be on to ensure this valuable, custom asset is being properly leveraged.
It was with a slight twinge of shame that we recognized we'd maybe 'let ourselves go' slightly in the public face side of things.
We'd been so busy talking to our customers and working heads down to deliver a premium presentation management service that we managed to overlook the fact that we had cornflakes in our hair and odd socks on our feet. Metaphorically speaking!